This is a spice mix that is Chili powder based and has LOTS of flavor and a lot of kick. Use this spice product to mix up your Grilled items on the BBQ. Great on Hamburgers, Steaks, Chicken, Fish, Shrimp, Ribs & the list goes on. You can Jazz up your favorites Chili recipes with this mix too. Enhance most of your Mexican food from: Guacamole, Enchiladas to Tacos too. Try this spice on most any thing and, it might become a Southwest tradition in your house.