This is a spice mix that is Chili powder based and has LOTS of flavor and NO heat. Use this spice product to mix up your Grilled items on the BBQ. Great on Hamburgers, Steaks, Chicken, Fish, Shrimp, Ribs & the list goes on. You can Jazz up your favorites Chili recipes with this mix too. Enhance most of your Mexican food from: Guacamole, Enchiladas to Tacos too. Try this spice on most any thing and, it might become a Southwest tradition in your house.